5/27/2023 0 Comments Web form design by luke wroblewski![]() ![]() They found most people were just skipping through the tutorial without reading any of the copy. ![]() So the result of this competitive analysis is that intro tours are probably a good idea because everybody else has one, right?īut if you actually take the time to test some of these things, like the music service Vevo did, they looked at how people were using their intro tour through user testing and analytics. In the case of scooter sharing companies, we can look at the onboarding experiences of Jump, Spin, Ofo, Bird, Lime, and we see across most of them that there's an intro tour explaining the service to people. That is, you look at what other sites or apps are doing for a specific feature, you print them out, put them on the walls, and compare what you see. Those of you that have worked at a software design company know it's pretty common to kick things off with what's known as a competitive analysis. a splash screen, a few permission dialogues, and a tutorial, which is often justified by saying, everybody's doing it. ![]()
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